Rush is a Band

A blog devoted to RUSH:
Neil Peart, Geddy Lee & Alex Lifeson

Fri, Nov 22, 2024

Rush t-shirt featured in new AT&T high speed internet commercial

Thu, Nov 11, 2010@10:10PM | comments removed/disabled

UPDATE - 11/18@10:16AM: I now have a final cut of the commercial which you can watch at the bottom of the post or at this link.

UPDATE - 11/17@12:52PM: Seeing as the commercial has been airing for several days now, and I can't seem to get my hands on a video of the final cut - I'm putting the rough cut back up for now. If anyone can get their hands on the final cut that's been airing please send it my way.

UPDATE - 11/17@12:20PM: The commercial started airing over the weekend. The t-shirt and onesie featured in the commercial are now for sale at the Rush Backstage Club (thanks Curtis).

UPDATE - 11/12@12:46PM: I've been asked to take down the video for the time being as it was a rough cut that was not supposed to be shared. They asked nicely, so I'm doing it. :)

UPDATE - 11/12@9:10AM: Many of you have noticed the goof at about the 4-second mark where you can clearly see a guy pushing the mouse. There's also a guy in a green suit controlling the mouse at about the 15-second mark. I'm sure these will get edited out before the commercial actually starts airing. :)

A new television commercial for AT&T high speed internet is slated to release in the next week or so which has a central theme/storyline revolving around a Rush t-shirt. In the 30-second commercial, a new father is riding around on a giant computer mouse (to simulate surfing the internet) while wearing a black Rush explosion t-shirt. He's traveling from store to store trying to decide what to purchase for his new baby daughter. He finally ends up going into a music store and happily buys his daughter a Rush onesie to match his t-shirt. You can watch the commercial below or at this link.

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