UPDATE - 11/18@6:53PM: I hadn't noticed before, but Rush is donating proceeds from the commercial and sales of the shirts to War Child Canada in Haiti (thanks nutinbutrush). Another classy move from Rush. From the t-shirt description:

Revenues received by Rush for the use of this product in the AT&T spots (on TV now!) will be donated to War Child Canada in Haiti. Proceeds from the sale of this product will be also be donated.

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Last week I posted a rough cut video of a new television commercial for AT&T high speed internet which has a central theme/storyline revolving around a Rush t-shirt. The commercial began airing over the weekend and I posted the final cut version to YouTube earlier today. In the 30-second commercial, a new father is riding around on a giant computer mouse (to simulate surfing the internet) while wearing a black Rush explosion logo t-shirt. He's traveling from store to store trying to decide what to purchase for his new baby daughter. He finally ends up going into a music store and happily buys his daughter a Rush onesie to match his t-shirt. Both the t-shirt and the onesie are also now available for purchase at the Rush Backstage Club (thanks Curtis). You can watch the final cut of the commercial below or at this link.

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